Tom lent me a couple of books; I have already completed “Airframe”. I spent the day, populating a database, leading all else boring that happened, but it was a slow day. I saw some television ads at the diner on noon break. Something I predicted years ago has not happened, but here was my logic. Many goods are complementary, so I thought the high cost of advertising would bring Kraft dinner and margarine in as partners. I see some of it but nothing on the scale I imagined it would have evolved to buy now. Could it be a comment on the IQ of people who watch TV?
Home front unstable. I'm moving next month either to Elie’s or on my own. Jamie's incident last Sunday
[Author's note: Tom was a guy I helped compose a court letter concerning medical procedures performed while he was unconscious and therefore unable to enter a contract. He'd gotten into an accident and woke up in the hospital with a $60,000 bill. Basically, the letter said to the hospital thanks for being a Good Samaritan.]
“Airframe” was by Michael Crichton, Hoffman Books, New York, 1998. A bit on the technical side and a real deserved stab at the media.* Downside, the hero was built to 1990 specs and therefore not a babe, but a 40-year-old divorcee. With a lousy ex and a “bubbly” kid and a new lover, don’t you love her already? All of it was irrelevant to the story line and these “facts” are a shameless attempt to appeal to the dregs. Oh, of course she was the company vice-president. What did you expect?
Complementary goods are an economics term which refers to products normally purchased in combination. That is why the chips and the chip dip are beside each other on the grocery shelves. When I first studied this theory and predicted all advertising would move in this direction. I had not yet learned that the average television watcher could not comprehend two things at once.
The home front incident was not recorded. Jamie essentially said that we could not work on the project when she was not there, and of course, we certainly can't do it when she is. Then she got miffed upon discovering that Frank and I had Plan B already worked out. She could not accept that this plan had nothing to do with her personally, only that we knew something was going to happen to delay our progress at the last minute. It never got to the point where she could demand something for nothing, for when this happens, selfishness is the only motivation. I simply gave notice to move out.
*see, Trump wasn't the first guy to lash out at the irresponsibility of biased media. 2016.
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